Years ago, hit sitcoms didn’t reach syndication status until they were off the airwaves of their home network for a while. Like most things in media the timeline has jumped significantly. USA announced last spring that Modern Family would be in syndication on the network as USA attempts to expand into the comedy realm. The move proved to be a fairly successful one. As the show entered its fifth season on ABC, ratings for reruns on USA have been fairly solid.
Coincidentally, USA has been much more effective at using transmedia to engage viewers of the Modern Family programming block, especially on their heavily promoted Modern Family Fridays Continue reading